This extensive campaign features a host of influencers creating Reels and Stories for Instagram, focusing on the ongoing journey towards wellness. Promoting strategies for a healthier lifestyle, the campaign highlights how Bonomelli can accompany you on this journey with its established products, from herbal teas to infusions, and announces the launch of the new Integratori Botanici range.
Jinglebell's digital agency was responsible for every aspect of the extensive campaign, fronted by popular Italian celebrities and influencers, including Vanessa Ferrari, Davide Campagna, Francesca Dallapè and Marta Bassino. The digital agency took care of everything: from the writing, preproduction and video production with the influencers through to editing the final content.
The videos are available on Bonomelli's Instagram page, as well as the social channels of all the celebrities involved in the project. The four variants that make up Bonomelli's new Integratori range - Vitality, Digestive, Immunity and Sleep - are available in leading Italian supermarkets and pharmacies as well as online.